Trying to cater to everyone will make the podcast nothing special. The more the podcaster niches down the podcast, the more the audience will have reason to come back. There are thousands of podcasts out there, which is why standing out from the rest can be very difficult.
There are podcasters that succeed and there are podcasters that fail but one prerequisite of success is to improve and keep consistent. However, if the podcaster is consistent but is doing the wrong things, the podcast still won’t succeed. It’s never too late to change the podcast tactics and the sooner the podcaster gets the right rhythm going, the quicker it will be for them to reach success.
While podcasting might be a hobby for some, others take podcasting dead seriously which is why it is very important to create a podcast that has the potential for longevity. There are a few things that can be done in order to make sure that the podcast will have consistent listeners and one important thing to do is to make sure the podcast centers on a specific niche.
The problem with not having a niche
The main problem with not having a niche is that the audience won’t really find anything special in the podcast. Sure, the podcaster might have some friends and family to support them but in the end, this is not sustainable. The podcast needs to be good enough to attract strangers and keep them coming back to listen to the podcast.
If a podcaster does not have a specific niche, promoting the podcast can be very difficult since there also won’t be a target audience. In order to attract a specific audience, shooting and missing won’t be a viable option. It is better for the podcaster to target a specific audience before scaling. Of course, it is important for the podcast to also not be something that alienates other listeners.
Strangers’ opinions are important
Although it might be hard to swallow, the more honest the opinion, the better it will be for the podcaster since they will learn how to improve their podcast. Constructive criticism from strangers is very important since it will allow the podcaster to improve based on what the general audience wants.
As a podcaster, it could be impossible to steer clear from negative comments and that is perfectly fine. Once a podcaster learns how to take negative comments, find a way to improve what they lack, and come back stronger, the podcast could improve over time.
How to find a niche
Finding a niche can be quite hard at first and for some podcasters, it could take quite a while. However, when the podcaster finds the specific niche they want to focus on, the quality and uniqueness of their podcast will increase. Sometimes, a podcast develops over time and what the podcaster originally intended the podcast to be can still change.
The podcaster has to know what their strengths and weaknesses are in order to truly find what their niche is. Once a podcaster can determine what exactly they like talking about, what they are good at talking about, and what they extensively know about, they will get a better grasp at what their niche could be.
When is the audience more responsive?
When podcasting, it is important to know which parts does the audience pay the most attention to and which parts does the audience pay the least attention to. Slowly eliminating the parts that get the least response and duplicating or improving the parts that get the most response is very important.
Where is the potential for growth?
Finding a niche where the podcaster can grow into or a topic that is continually discussed is very important for the longevity of the podcast. The more the podcast focuses on things or topics that can be scaled, the easier it will be later on. It is important to not focus on a topic that is slowly dying but rather a topic that is slowly booming.
What resources does the podcaster have?
Let’s say the podcaster has connections with this person or that person, this should also be factored in the decision-making process when picking out a niche. Since a podcaster could have certain resources that other podcasters might not, it makes sense to capitalize on those resources and focus on that niche.
How dense is the competition for that niche?
If the ideal niche for the podcaster has way too much competition, it might make sense to either think of an alternative niche or how the podcaster can penetrate that niche, compete, and even succeed in that niche.
Which niche gets the most audience?
Doing a market study is still very important. How big is the audience pool for a specific niche and learning how to reach that pool is a very important piece of information. Before jumping in, it is very important to know the demand-to-supply ratio. Naturally, it is better to focus on a niche with less supply but more demand.
How to center the podcast around that niche?
Being very strict about the niche is also not a good idea. The podcaster should still allot room for the podcast to still explore and tackle other topics even outside of that niche. It is important, however, to leave those segues to a minimum.
The best way the podcaster can center on their niche is to be consistent. Having a consistent set, a signature question and a specific way to approach certain topics is very important when trying to build up a reputation for that niche.
Focusing on a niche does not technically mean only covering certain topics. Rather, having a niche means having a certain theme that would improve the identity of the podcast instead of limit it. Think of it this way, a niche is supposed to help the podcaster build a better brand instead of limiting them to only talk about a few things. Focusing on a specific niche is like building a brand. First, stand out. Second, make them remember.