• Joanna B.

10 Tips For Podcast Content Creation

While some people might have no problems when it comes to creating content for their podcasts, it could be a different story for others. Not everyone has that natural creativity that allows them to easily write down a script or what content they want for their podcast. Others may have to really sit down, think, and do their research in order to come up with a perfect podcast.


Creating a podcast that copies other podcasts won’t really be well-received later on and it is always better to have that touch of originality when making the podcast. While it’s hard to come up with original content, there could be ways to make the podcast stand out despite being similar to other podcasts.


In order to create an interesting podcast, the podcaster has to really find out where they excel and how to cater to what the audience wants to see as well. Showing originality isn’t that useful unless it is something that the audience themselves are interested in.

Here are the top 10 tips for podcast content creation:


1. What is the podcaster interested in?


It is important to make sure that the podcasters themselves are well-invested in a certain topic, field, or genre. This way, it would be easier to develop the podcast along the way as the podcasting process won’t feel like work but rather something fun.


2. What is the target audience interested in?


At the end of the day, it is important to make sure that the audience is interested in the topic that the podcast is focusing on. Having a podcast that focuses on something that nobody wants to hear could be a waste of time. Despite how small, it is important to find out which niche or general audience does the podcast want to focus on.


3. Podcasting stories


Stories are very important to add that flare of originality to the podcast. Aside from adding extra flavor, stories make the podcast more relatable and thus easier to listen to. Podcasting i, in general, may become very dull if stories are not put to use. It is important, however, to not tell too many stories as it can result in being more of a sharing platform than a podcast itself.


4. Give the audience a reason to follow the podcast


It is important to be at least one step ahead in order to make sure that the podcasting process gets better and better. Give the audience a reason to follow the podcast. It could be something that the podcast deeply talks about, exclusives, or other podcasting information that the audience might not be able to get anywhere else.


5. Converse with the audience


It is important to take certain questions that the audience asks and tackle them in the podcast. This shows the audience that the podcaster is listening and that the podcast is tailored for them as well. The more personal but professional the podcast feels, the better it will be for the target audience.


6. Don’t go off-topic too much


While side stories are important to give a little color here and there, don’t wander off too much. If the podcast is all over the place, this can be very distracting for the audience as well. Make sure that the podcast won’t stray too far from the main topic of the podcast. Just like a conversation without a resolution, without being able to stick with a certain topic, the audience will just be very confused.


7. Have good guests


The more interesting the guests, the better it will be for the podcast as well. When starting out the podcast, it might be a good idea to invite some people that already have a following themselves. They could be models, artists, musicians, or anyone within the podcaster’s reach that already has a good following. As the podcast progresses, make sure to invite interesting people on the podcast to talk about topics that listeners won’t be able to hear elsewhere.


8. Make sure to listen to the guests


It is important for the podcaster not to talk most of the time but also give a good allocation of time for the guests to also voice out their opinions, thoughts, concerns, and anything else that the guest might want to talk about. Engaging in the conversation also means attentively listening to the guests in order to ask the right questions. Always ask open-ended questions to make the conversation more interesting.


9. Signature content


Make sure that the podcast has a signature segment like a short story, an opinion, a short piece of news, or anything that the podcaster might want to talk about. Before ending the podcast, the podcaster can give an update on a certain project that is related to the podcast or something to keep the audience invested. “Before we end the podcast, here’s the update on…”


10. Perfect the audio


Since podcasts rely mostly on audio, it is important to ensure that the quality of the audio itself is crisp enough for the audience to enjoy. When starting out on a podcast, buying expensive equipment is usually unattainable at first. Podcasting doesn’t require the most expensive equipment. It is better to know what type of equipment and software is needed in order to make the most of what the podcaster has.

Content creation is something that podcasters need to be extremely good at. While professional podcasts sometimes have a team of writers and people to plan out the future of the podcast, when starting out the podcast, it might be a good idea to practice creating quality content from the beginning.


Content creation might not be for everyone but it is important to get the gist behind creating a good podcast. The podcast formula differs depending on the podcast itself. There are a lot of ways that podcasts could differ from one another and this includes different podcaster personalities, different resources, and also different approaches to podcasting itself. It is important to perfect the way you do the podcast and not copy other podcasts.