Podcasting Myths: Expectation vs. Reality
Updated: Apr 21
There are certain people who, upon hearing a podcast for the first time, become instantly hooked! There then comes two different types of people who listen to podcasts: people who listen to podcasts for fun, and people who listen to podcasts and decide to make a podcast themselves!
While listening and enjoying a podcast is easy, making a podcast isn’t technically that difficult but would still require some things for the podcaster to learn. Outside of the podcast world, everything might look super high tech and super complicated to understand but once a podcaster learns, practices, and gets used to a couple of things, making a podcast will be much easier.
There are a lot of myths when it comes to podcasting and most of them are actually quite far from reality. The truth about podcasting is that it is quite similar to other types of content creation and differs in only a few aspects. Becoming a professional podcaster might take some work but starting a podcast does not necessarily have to be too hard.
4 podcasting myths
1. The podcaster must be tech-savvy
Although a podcaster CAN be tech-savvy, this does not really mean that the podcaster HAS to be tech-savvy. While podcasting seems to require some technical skill, some of the most successful and brilliant podcasters out there usually had the same problems starting out.
Clearing the myth up, a podcaster should be willing to learn the technology that is involved with podcasting despite not having prior knowledge about making a podcast. The good thing about 2021 is that almost all the information that a podcaster could be looking for is already on the internet.
A podcaster has to learn the ropes, practice them, and find ways to make improvements to the podcast itself. Later on, a podcaster will have not only their system but also their signature when it comes to podcasting and this will make them unique and memorable for viewers.
2. The podcaster needs an expensive studio
When starting out, a podcaster does not have to invest heavily in having a good studio to shoot the podcast. In fact, a number of great podcasts are actually done in the comfort of the podcaster’s home. One thing that is important, however, is for the podcast to have a clear background unless the background really adds value to the podcast itself.
Avoid shiny and distracting things in the background unless they will be used as pieces that work well with the podcaster. In general, however, having a clear background will allow the audience to be less distracted. Of course, this does not apply if the podcast is an audio-only podcast.
Naturally, there will be trial and error when it comes to finding the perfect setup especially when it comes to equipment. One thing that a podcaster can do if they lack good equipment is to make use of good lighting. Using spare lamps or even camera flashes can create the illusion of a high-quality podcast.
3. The podcaster has to have a radio-quality voice
Most podcasters sound good and it’s easy to mistake podcasters as people who need to have really good voice quality. The truth is that a podcaster just has to be really clear when talking. Aside from being clear, the podcaster should have a good-quality mic.
A good-quality mic does not necessarily mean an expensive mic and for the podcasters that are still starting, there are techniques that can be applied to regular mics to make them sound like high-quality ones. One particular technique is having a mic under the podcaster’s mouth instead of in front of the podcaster’s mouth.
One misconception is that the podcaster has to be really good at talking. Once a podcaster is really knowledgeable about what they are talking about and is really convinced when they are talking, the audience will still follow through. The podcaster just has to make sure he is clear when he is talking.
4. Good podcast content means success
The sad reality is that no matter how good a podcaster is, this does not always guarantee success or that their podcast will rank and gain a following. A huge chunk of the work that a podcaster has to do aside from making sure the content of the podcast is good is to make sure it is well-promoted.
Technology has its advantages but it can also be very complicated to use. Podcasters have to have a good online presence for them to be able to make their podcast successful. Doing this means promoting the content through social media or other websites as well as improving the podcast’s SEO.
Search engines like Google cannot view podcasts which is why they rely heavily on the text that is attached to it like the title, the description, and others. Due to these texts being limited, ranking a podcast can be extremely hard unless a podcaster will have a transcription available. There are reliable audio-to-text transcription tools that the podcaster can use in order to provide a transcription without having to do the dirty work which could cost them hours on top of the podcast itself.
One thing that isn’t a myth is that in order to be successful, the podcaster has to put in the work and be smart. With the massive amount of competition out there especially when it comes to podcasting, becoming a successful podcaster will take time and the podcaster has to work hard and to work smart.
Aside from consistency in quality and frequency, the podcaster can also get ahead of their competition by learning how the internet and SEO work and by promoting their videos more thoughtfully. In the end, podcasting is still very fulfilling despite the hard work coming up with content, the late nights spent editing, and the weeks spent promoting. One highlight of being a podcaster is when the audience not only engages with them but when they finally emplor the podcaster for their good work.