• Joanna B.

9 Tools And Resources For Video Content Creators

When it comes to video content creation, the scope is definitely large and wide since it does not only end with a recorded video but with promoting the video across the web. Aside from the quality of the video itself, the usefulness and success of the video’s promotion is also equally important.


When it comes to content creation, video content creation has become one of the most popular mediums as the trend is moving towards visual content as opposed to text. Despite the audience being more interested in videos, the way search engines work is that they still prioritize texts as opposed to videos since they won’t be able to view every single video but can identify text that is attached to the content.


The need for a video content creator has increased over the years as it is acknowledged to be a huge part of digital marketing. Content creation, in general, is important but a lot of companies are now thinking outside the box promoting themselves outside of the usual social media platforms. Digital marketing has evolved over the years and it is important to evolve with it.



3 Video content creation tools


The video content creator of today has to assess which tools they really need to use. While some tools might offer the overall quality that is expected, it is not always accessible at all times which means that there should also be a faster alternative to content.


Animaker


For the video content creator tight on a budget, Animaker might be the best pick since it brings out the effect of a studio-created animation video even without costing a hefty price tag. This is exactly what Animaker offers and the video content creator will be able to make whiteboard videos, infographic videos, explainer videos, and more.


Lumen5


This might be one of the most interesting types of visual content creation tools on the list. This is because it uses a highly sophisticated artificial intelligence to help the video content creator make a video from text themselves. Just enter a URL and the software will suddenly create videos that include photos and music that would match.


VideoShop


This particular video content creation tool allows the user to add music, voiceovers, sound effects to a video. This is also a good platform for users to combine and edit clips as well as adding transitions and filters. The tool also makes it very easy for users to share their creations on social media and is available for Android and iOS.


3 Animation content creator tools


While organic videos might be done every once in a while, the animation is also very important and with easier platforms, this might even be used on a regular basis as compared to making full-length videos every single day. Animation content creation tools are really easy to use and allows the content creator to play with them how they see fit.


Boomerang


For those that have seen those trendy boomerang videos and wonder if they are a good digital marketing go to, the answer is yes! This is a video app from Instagram that can either be used directly on Instagram or through a standalone app. This would allow the user to make really short stop motion videos and easily share them on Instagram.


Biteable


This tool would allow the video content creator to make 5 videos per month without charging a premium and upload them to Facebook and YouTube. The platform makes everything very simple with its pre-made templates, soundtracks, styles, and the customization options that allow users to make their own content. The only thing users need to do is to basically click a button to share the content on their favorite social media.


Renderforest


Content on the go. This particular content creation platform allows the user to make really easy videos, infographics, presentations, intro videos, and more. Basically, the tool is very easy to use and users can opt to use this tool especially when they are too busy to dive into detail or become too meticulous with regards to the content.

3 Digital marketing tools


Aside from just the video, digital marketing is also equally important. Without being able to promote the content properly online, the reach won’t be too effective and the videos and animations won’t be seen by the target audience. With the right digital marketing tools, the videos and animations can be pushed towards their greatest potential.


Semrush


Content creation would not be the same without digital marketing. No matter how good the video is, without the right marketing tool, the video would just go to waste. Semrush works as a keyword research tool, Moz, Google Trends, Hootsuite, and even SimilarWeb all in one.


Izitext


Izitext allows the digital marketing part to be taken care of especially when it comes to really chunky content videos. For those videos with a lot being said, having them transcripted is much better than doin9 Tools And Resources For Video Content Creatorsg everything from scratch. This instant provision of text allows for more keywords to be recognized in addition to the digital marketing efforts made.


Sendible


Last but not the least, this tool is a very powerful distribution tool that allows digital marketing to be done across a number of different platforms. The different platforms can be accessed all in one space which makes everything easier to upload. Scheduling can also be done and the mobile app is very accessible on Android and iOS.


Making the most out of the content that the content creator has is very important. It is not all the time that the best videos get recognized and this is a very true fact on today’s internet. Digital marketing of the video is equally important as the video itself. The content creator shouldn’t just focus on the quality of their work but also the overall promotion of the video itself. The content creator might have the best video ever and it would only be sad for that video not to be seen by the target market.


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